Could, Should, Might, Don't. Brand & Design Reads.

Much of the brand work that we do is focussed on creating new futures for brands & organisations and so we've been enjoying the latest book to land in the studio that focuses on how we think about the future. 

This great book from Nick Foster looks into how humanity has grappled with the concept of the future throughout history, and how we can improve our thinking about it in order to create better futures for new generations.

This is the first of several future looking design books we've been enjoying this month, and we'll post up a few more of them soon.