Distillery Exclusive. New Creative for Edinburgh Gin.

To celebrate the launch of their new distillery building in the heart of Edinburgh City Centre at The Arches, Edinburgh Gin appointed the Jamhot crew to develop a distinct creative & design approach for their very first exclusive release.

Created with 16 key botanicals, inspired by their home in Arch 16, we named the new release Rooftop Garden Gin - after the stunning new rooftop garden at the distillery where botanicals are starting to bloom.

We commissioned Glasgow illustrator Barry Thomson to design the key art illustraton, showcasing some of the hero botanicals alongside the iconic cityscape view of Edinburgh enjoyed from the distillery rooftop.

The new designs were applied to the packaging, merchandising and launch campaign just as Edinburgh Gin started to welcome the first visitors to their new home. 

It was a pleasure to work with the distillery team, especially getting to collaborate closely with Master Distiller David Wilkinson.

We're grateful to the EG team for putting their trust in us to deliver this landmark project as their new location launches to the world.