Feral Strategy. Brand & Design Reads.

The latest addition to the Jamhot creative book library is this rather nice publication by Saatchi & Saatchi brand strategy director Richard Huntington. Feral Strategy argues that much of what we refer to as Brand Strategy has become tame - often represented by a pleasant set of words that are fairly generic and banal when put under any sort of real world stress test.

The book takes the view, shared by us, that brand strategy needs to be set free - throwing away the charts and diagrams and embracing the messy reality inherent in most organisations (and people) to develop brand strategy that ignites real creativity and difference. 

We enjoyed this book a lot.