Islay Mist Whisky. New Brand & Campaign Work.

We've been busy over the last few months working with the team at MacDuff International on a repositioning & refresh project for one of their flagship brands - Islay Mist. 

As the only whisky blend to proudly bear the name of Scotland's whisky island, we shifted the brand away from their previous 'born with character' positioning, leaning into the simple & effective mantra of 'Islay Born' in order to take ownership of their unique voice as the Islay blend. 

From this new positioning, we worked with the Islay Mist team to develop a new toolkit of brand messaging along with a refreshed visual style that will be carried through all of their brand communications going forward. 

To bring the work to life, we partnered with renowned photographer Susan Castillo to create a series of hero shots, with the bottles submerged under water to reflect the iconic island location, with the signature smoky flavour developed using a series of injected inks - realising the smoke in the water concept.

We also teamed up with our friends at Pretend Lovers to create a brand film shot on the island, which you can check out below. 

This has been an excellent project to work on, made even better by the nice feedback we received from the client:

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Working with Jamhot has been an absolute pleasure & the best decision we could have made for our brand. They took our initial brief and transformed it into a captivating campaign and brand film which authentically reflects the brand's heritage & essence. Jamhot's collaborative approach and creative vision ensured a smooth process from start to finish, and the results have exceeded our expectations. We’re thrilled with the results and look forward to working with them again!

Islay Mist Brand Team

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