To launch our recent #GiveAVote European Youth Voting campaign, we spent a few days across in Prague with a very talented team of young people.
Tasked with bringing the campaign to life, 26 youth activists gathered with the Jamhot and EYCA crew to co-design the campaign launch and roll out across 13 European countries.
Across a series of sessions the youth activists planned a host of events, interventions and digital engagement activities - taking on the core campaign creative and customising the implementation to suit the particular situation in each of their countries.
We were mightily impressed and energised by the ideas and enthusiasm that each of the activists brough to the table - highlighting the power of co-design for coordinated European campaign launches.
And at a time of political uncertanty within the UK, it was refreshing to see so many European countries coming together to work jointly on a project - the perfect antidote to Brexit fatigue.