New Brand Launch. Xcite West Lothian.

This month sees the completion of a new brand project that we've been working on for the past year - as we launch new creative & design work for Xcite - West Lothian. 

Xcite is an exceptional charity, committed to creating better lives for the people & communities of West Lothian in Scotland through their world class health & fitness venues and services.

Last year, we worked with the Xcite team on a brand strategy project, as we looked to re-position the charity to beter reflect it's importance to, and standing within, the local community.

With 9 venues across the region, and services that extend into local schools and commnuities we worked with the leadership team to re-energise the brand by creating a strategy & tone of voice that better reflected who they are, what they do and their vision for where things are going. 

Following the brand strategy work, we went on to work on a full brand transformation - looking at a new visual & verbal identity to bring the strategy to life. The work encompassed every touchpoint across the venues - from website design to signage, campaign development, uniform design, brand visual system, guidelines and a full toolkit of editable artwork to allow their brand team to take things forward. We also worked on set of motion principles, animated assets and a suite of lifestyle photography to bring the brand to life.

This was a mega piece of work, and something that the Jamhot team are proud to have delivered for a Scottish charity doing such good work.

A huge thanks to Caroline, Susie and the rest of the Xcite team for getting us involved and putting their trust in us to deliver this important piece of work.

Sadly the studio is too busy for us to do a full case study at the moment... but we'll hopefully get on to that soon so that we are able to showcase some of this great project to the world.