Starting New Cancer Cures. Design For Worldwide Cancer Research.

Some new creative work launching from the Jamhot studio that means a lot to us.

We partnered with global charity Worldwide Cancer Research on a brand development project, as we looked to embed a fresh sense of energy into their mission to start new cancer cures.

Inspired by their belief in ideas, backing bold researchers throughout the world, our work was guided by a sense of optimism, possibility and positivity - in recognition of the incredible dedication of cancer researchers and the amazing feats that supporters go to when raising funds for the charity. Everything everyone does guided by the unifying hope that one day no life will be cut short by cancer.

We’re really proud of this work, it was a big project to work on - encompassing everything from brand strategy, creative direction, customised font creation, photography, animation & illustration, a seriously chunky brand toolkit and the creation of the Little Yellow Book, a brand book with a lot more heart & soul than your usual brand guidelines.

Thanks to all of the WCR crew for trusting in us to deliver this piece of work, we appreciate it.

For a little peek at some of the work, you can check out our instagram post right here.