Where Next? New Creative Campaign For Caledonian MacBrayne.

It's been a brilliant week in the world of Jamhot as we launch a new brand campaign for our friends at Caledonian MacBrayne. 

As this much loved brand celebrates 175 years of service to Scotland's West Coast islands it's been a total pleasure to get to work with them on their flagship consumer campaign. 

Our idea was simple, create a beautiful piece of island hopping work to celebrate some of the stunning locations served by CalMac ferries, with an upbeat feel and pace that would make people smile and inspire folk to book up their next island adventure. 

Created & produced by Jamhot, the campaign is powered by a track from the much loved Scottish band Belle & Sebastian and starring Scottish actor Anna Russel-Martin with voiceover from BBC Scotland presenter Tony Kearney. 

A big thanks go out to our production crew at Pretend Lovers, Search Party, Bigmouth Audio, No. 8 London, stylist Anamda Blackwood and H&MU artist Beth O'Donnell (assisted by Anele Nicolson) for halping us bring the campaign to life. Media planning & buying by the amazing team at Republic of Media. 

The biggest of thanks goes to the amazing team at CalMac who are great believers in ideas & creativity - making it an absolute pleasure to work on. 

It's been a great experience working with CalMac, and we'll have some more work for the brand launching to the world next month.