The Royal Insurance building is an iconic landmark in the heart of Liverpool city centre. We worked with international hospitality brand Aloft Hotels to deliver a new brand identity for their New York themed restaurant, part of an ambitious £18m renovation & restoration project. We created the NYL concept - developing an iconic brand and applying it throughout the historic venue - across signage, launch campaign and website.
- Creative Strategy & Venue Naming
- Brand Design & Implementation
- Responsive Website Design & Development
- Signage Design
- Multi Channel Launch Campaign
- Creative Production Management