BBC Music Introducing Live is a fresh new festival for upcoming talent. Held over three days at London’s iconic Tobacco Dock venue, the festival brings together a range of performances, workshops, talks, surgeries helping new talent break into the industry - featuring artists including Nile Rodgers, Annie Mac, Deadmau5, Emily Eavis, Ben Howard and Lauren Laverne. We collaborated with the BBC music create a new brand for this amazing new event.

Reflecting the vibrant nature of the event we developed a series of animations for use on large screens onsite and to promote the festival on digital & social with the flexibility to incorporate different messages across a range of formats. 

BBC Music 6b twin
BBC 4 twin

The festival identity was brough to life throughout the sprawling site across signage, stage sets and merchandice. 

BBC 4 twin
BBC 4 twin
BBC 4 twin
  • Brand Design
  • Creative Campaign 
  • Animation