Downpour is a premium gin from North Uist Distillery Co - named to reflect the extreme island weather and the drink's distinct flavour. We partnered with the distillery team to develop a new brand, packaging design and campaign to launch this special spirit to the world.

To bring the Downpour concept to life we developed our hero line of copy - Drenched In Island Flavour, to be used across campaign materials and also to guide everything that we do, putting big bold flavour at the heart of everything. 

NUD 02 Downpour 2 twin
NUD 02 Downpour 3 twin

To launch this new Gin to the world, a suite of 3D product assets were designed for use on the website and across social - brought to life with a little bit of animation. 

NUD 02 Downpour 5 twin
NUD 02 Downpour 6 twin

We teamed up with leading paper producer GF smith to create a range of gift packaging for Downpour Gin that showcased the products premium qualities whilst also reflecting the humble and stripped back nature of island life. 

NUD 02 Downpour 6 twin

With island foraged botanicals central to the flavour profile of this special spirit, a range of illustrations were produced to be used across tasting notes that accompany the gin. 

NUD 02 Downpour 8 twin
NUD 02 Downpour 10 twin
NUD 02 Downpour 9 twin
NUD 02 Downpour 11 twin
NUD 02 Downpour 11 twin
NUD 02 Downpour 11 twin
NUD 02 Downpour 11 twin

Our simple & bold design language was extended to Downpour Editions - creating a range of packaging and campaign materials for Sole & Bramble, Pink Grapefruit & Negroni versions of Downpour Gin. 

NUD 02 Downpour 11 twin
NUD 02 Downpour 16 twin
NUD 02 Downpour 17 twin

A series of campaign assets were created for the North Uist Distillery Co. team to use - giving a lot of flexibility and longevity to the brand following launch. These included a collection of stop motion animations, product photography and some tasty cocktail creations.

NUD 03 Art Direction 11 twin
NUD 03 Art Direction 10 twin
NUD 03 Art Direction 13 twin
NUD 03 Art Direction 14 twin
NUD 03 Art Direction 16 twin
NUD 03 Art Direction 17 twin
NUD 03 Art Direction 17 twin
NUD 03 Art Direction 2 twin
NUD 03 Art Direction 3 twin
NUD 03 Art Direction 4 twin
NUD 03 Art Direction 5 twin
NUD 03 Art Direction 5 twin
NUD 03 Art Direction 7 twin
NUD 03 Art Direction 8 twin
  • Brand Development 
  • Packaging Design 
  • 3D Render
  • Animation 
  • Creative Campaign
  • Copywriting 
  • Illustration
  • Photography
  • Art Direction