Jamhot

Islay Born. Islay Mist is a special blend, proudly bearing the name of Scotland's whisky island. We partnered with the team at MacDuff International to develop a refreshed brand strategy & tone of voice that would better help Islay Mist communicate their unique origin story & island pedigree across a wide range of international markets. The fresh direction was brought to life with a new set of guidlines & comprehensive brand toolkit, which included hero campaign photography that captures the brand's famed signature smoky flavour & a series of brand films produced by Jamhot that look to capture the spirit and soul of the island itself.